What Our Clients Say

“HITCG are a sheer joy to work with…every aspect of the experience holds a reward at the end of the day. Each new project brings with it the anticipation of discovery – of a new consumer insight, product attribute or brand truth. You can actually feel their energy as John and Helen approach the project, dissect it and formulate their plan. To watch as they execute that plan is like watching a finely choreographed performance and the information they draw from their subjects is at once compelling and actionable – truly masters of their craft. The results garnered from their work are only rivaled by their detailed reporting and follow up. I would highly recommend HITCG, not only for their exceptional results, but for the incredible experience they provide for those lucky enough to collaborate with them!”

Director, Brand Marketing, Floor Care Company

**************************************

“I worked with HITCG on a few product development projects where we conducted extensive research to improve the next generation product. They coordinated and moderated focus group testing and in-home field observations that gave us incredible insight for user behaviors. I have been to many focus group sessions before, but Helen’s ability to cut through the clutter and distillate the relevant information was of great help to us. Her consults in the planning phase yielded an efficient, fruitful, and smooth consumer research during our multi-city stint. Helen was fun and her easy going demeanor made for a great experience! I hope our paths cross again for any collaboration!”

Industrial Designer, Floor Care Company

**************************************

“Helen Thomas is considered to be one of the best focus group moderators in the country.”

Research Director, Financial Services in Fortune 500

**************************************

“I have worked with HITCG for well over 10 years on a wide variety of qualitative studies, including countless focus groups, one-on-ones, and a number of ethnographic studies in the home, at retail locations and with businesses … Over the years our work has become more and more challenging, interesting and insightful. Every time I pose a research issue to HITCG, they always brings something new to the table, whether it’s another screening question to be sure we are talking to the right people, introducing a new twist on an existing methodology, or something out of the box. They will challenge you to ensure you’re getting the most out of your study. Their analysis is extremely thorough and insightful. There have been several times I reviewed past reports that were written, and I have extracted new insights. HITCG is not just a research ‘vendor,’ they are true business partners, great collaborators, and wonderful to work with!”

Director, Market Research, Global Paint & Coatings Company

**************************************

“I have known Helen for 10+ years. She has planned, organized and lead numerous consumer & trade professional research / insight projects for our company and divisions. Helen is a true professional, is always well prepared, and her end product always provides meaningful insights that help business leaders understand articulated and unarticulated needs.”

President, U.S. Businesses, Plumbing Company

**************************************

“As an Industrial Design Manager, I have worked with HITCG for over 10 years. They have has conducted ethnographic research including in-home interviews where Helen easily connects with the research participants allowing her to dive deep into what really motivates people and their behaviour. They have also conducted numerous qualitative interviews, gaining reactions and insights to new product concepts and designs. Here again, they easily connect with the participants and quickly grasp new product concepts conveying those concepts in simple terms that the user understands. I enjoy working with Helen and respect her professionalism.”

Manager, Industrial Design, Faucet Manufacturer

**************************************

“I worked with HITCG on several important qualitative research projects, and each time was an exceedingly positive experience. From upfront project design and development, through the execution phase, to analysis and reporting, their contributions were invaluable. Throughout each project, they were highly engaged with our team and provided constructive feedback and suggestions to ensure that all objectives were met and that results were both insightful and actionable. As a moderator, Helen has an exceptional rapport with respondents and makes them feel comfortable “opening up” to her. She makes the discussion fun and is able to draw out deep attitudinal and behavioral insights, which invariably lead to a comprehensive understanding of consumer needs, wants and motivations. They are a pleasure to work with and I strongly recommend them to anyone looking for highly competent research professionals.”

Consumer Insight Manager, Outdoor Power Equipment Manufacturer

**************************************

“I had the pleasure of working with Helen as a qualitative partner during my time at Moen Incorporated (Fortune Brands) and was impressed beyond words with her true scientific approach and understanding of actual qualitative research. When most qualitative researchers and moderators just lead a discussion based on bullet points and summarize what everyone said, Helen quickly proved that she was part of the dying breed of true qualitative scientists. As a result, we now partner with HITCG on the most challenging research objectives focusing on shopper marketing, and her company’s partnership with us exponentially adds to the insights we can deliver to clients. Without a doubt, HITCG is one of the few remaining, and exceptional, qualitative scientists who understand how to dive deep into behavior, extract insights others will miss, and tie them to behavioral theories to add clear recommendations that produce results. I couldn’t recommend any qualitative consultancy as confidently as I can hers.”

Owner, Independent Market Research Company 

**************************************

“As Director of Professional Services, I had the important responsibility of researching product concepts to identify automotive diagnostic products for future development. We engaged HITCG to design and execute research programs to help us find the diamonds among the many options. Helen and her team were creative, results oriented, and extremely polished, from program design to execution and the final report. Those of us in the automotive industry know you need to have a thick skin and a direct approach to be effective with today’s technicians. Helen’s exceptional facilitation skills were critical in our efforts to get the clear, unbiased data needed to make the right product planning decisions going forward. I enthusiastically recommend HITCG as an exceptional source for product development research and related services. With so much of your development budget going to research, might as well start with the best.”

Director, Training and Professional Services for Automotive Diagnostics Company

**************************************

“HITCG provided research services for me when I was at McKinney Advertising. She is the kind of person who makes a difference. Of the 30 or so focus groups Helen conducted over the years, each provided valuable information that allowed us to either improve a creative message, (ad testing), define actionable psychographics for a target audience, or improve a product concept, (product testing). In one instance, her product concept testing research led the client to actually pull a product from development, averting a disaster and saving several million dollars. There are numerous companies that claim to be experts in research. Helen is the real deal. She is a true expert, has a strong work ethic and is honest and open. On top of that, has a wonderful, warm and friendly personality.”

Account Services Director, Midwest Ad Agency

**************************************

“It is my pleasure to endorse HITCG. We have worked together for many years and they are expert, personable, punctual and professional. Whenever I think of any research needs for my clients, I always turn first to Helen and John because they create actionable results, have big and small brand experience, are well respected in the industry, and are innovators and leaders, especially in the field of ethnography.”

Owner, Midwest Ad Agency