HITCG gathers actionable insights for B2B and B2C products and services. To accomplish this, we typically conduct the following types of studies for our clients:
- Path to Purchase Studies
- Buyer Behavior Analysis
- Retail / Selling Environment Assessments
- Concept Evaluation
- New Product Development
- Package Communication Assessments
- Creative Development
- Brand Positioning & Brand Personality
OUR APPROACH TO WHAT WE DO …
- We rely on our influencers, and other strategic partners to form alliances, including mobile eye tracking, quantitative studies, international ethnographies, video documentarians, etc.
- We do not hire students or part-timers to conduct your research. We only work with other consultants, who have equal or greater levels of experience to ours.
- Because we do not own a facility, or have a corporate owner, our costs are usually more reasonable than our larger competitors’. Yet, we deliver more, and always strive to exceed expectations.